century 21 intown atlanta real estate newspaper page 6

MARKETING STRATEGIES

  • 57% Realtor’s For Sale Signs
  • 11% Internet
  • 10% Referrals
  • 9% Open House
  • 7% Advertisements & Newspapers
  • 4% Corporate Relocators
  • 2% Other
Source: Data compiled from NAR Survey (200)

PROCESS & STEPS IN PROCURRING A WILLING BUYER FOR THE SELLER.

  1. Market analysis, research
  2. Commitment (Listing Agreement obtained and signed)
  3. Preparation for marketing: data management, photography, graphics.
  4. Listing registration: MLS, Ga MLS, Century 21 INTOWN
  5. Signs, advertisement, tours of open houses
  6. Responses to prospects
  7. Showings
  8. Offers/Counter Offers
  9. Contract signed and accepted
  10. Earnest Money
  11. Inspection


MARKETING PLAN

Realtor For Sale Signs

Highly effective and easily recognized. The Century 21 gold post is considered one of the most recognizable symbols in the real estate business.

Yard signs triggers a response for the potential buyer to call the number and person on the sign.



Internet Websites


Growing marketing tool in the real estate business:
www.c21intown.com
www.century21.com
www.gamls.com
www.fmls.com
www.realtor.com, etc

Advertisement & Promotion & Publicity

  • Newspapers, magazines, newsletters, flyers
  • Sponsorship, participation in events in your target community
  • Public speaking engagement, local schools, churches, community forums
  • Joining local professional organizations

Networking & Referral Platform
  • Century 21 relocation system (Certified Relocation Specialist)
  • Corporate relocators (Certified Relocation Specialist)
  • Referral from other sources (referral agents & others)

Century 21 INTOWN INTERNAL RESOURCES
  • Open houses
  • Agents lunch/Caravan/Tours

List of activities for New Agents for the first days

  • Contract signing with Century 21 INTOWN broker.
  • Meeting with the broker
    • policy procedures
    • plans, goals, etc.
    • C21 System
    • Expectations
    • Resources
  • Voice-mail, e-mail, business cards www.c21intown.com
  • Sign up for Ga MLS Explorer Class.
  • Realtor membership.
  • One to One: Goal setting & Planning exercise
  • Boot camp training. (real estate tool kit)
  • Mentorship activities (understanding all forms contracts and documents needed to transact business)
  • On going training – www.c21intown.com website
  • Listing Clinic – Fundamentals of Listings, presentation, marketing & contracts
  • Membership activities – publicity
  • Personal marketing


CENTURY 21®, real estate resource. © 2003 Century 21 Intown. An Equal Opportunity Company. Equal Housing Opportunity. Each office independently owned and operated. Terms and Conditions of Use.